By Cui Shoufeng (www.cnchemicals.com)
Updated: 2014-06-20
The Strait Brand Agricultural Products Exhibition and Trade Center (Strait Specialty Town) was officially founded on Wednesday in Fuzhou, Fujian province.
Zhang Xianli, Director-General of the Agriculture Department of Fujian province, makes a speech. [Photo/Lu Ting]
The launch ceremony was jointly attended by Fujian's senior officials and representatives from leading provincial agricultural enterprises, along with experts in brand agriculture from Beijing and Taiwan.
The center, sponsored by Fujian's provincial Agriculture Department, is expected to be a key trade hub for farm specialties and accomplish billions of agricultural trades annually.
The Strait Specialty Town is devoted to building stronger Chinese brands of agricultural products by inviting and uniting Fujian's leading agricultural enterprises, thus boosting its agricultural trade volumes, said Gao Chensheng, project director of the Strait Specialty Town project.
An integral and united agricultural market involving more brands and trades will greatly contribute to the agricultural branding. The successes of Silicon Valley in the US and the Yiwu small commodity market in China's Zhejiang province are good examples for Strait Specialty Town, said an attendee expert.
Dozens of companies were enrolled as the first tenants of the Strait Specialty Town, which will have its soft opening in September.
Newly added plaques of Fujian's leading industrialized agricultural enterprises are granted to their representatives. [Photo/Lu Ting]
Chen Rongkai, vice governor of Fujian province grants Straits Specialty Town the "Strait Agricultural Products Exhibition and Trade Center'. [Photo/Lu Ting]